The Google Q&A feature allows users and businesses to share questions and answers. These questions and answers appear on a business’s Google Knowledge Panel and Maps page.
Appearing in both the Google Knowledge Panel for a brand search and the Local Finder for a keyword search in all browsers and in Google Maps for Android ensures the questions and answers are often presented as soon as a potential customer performs a relevant brand search. This is an important communication channel, and should be monitored.
As user-generated content, Google Q&A can impact your online reputation. It is important for any business to be aware and respond to their Google Q&A. This is true for all business locations whether the company is large or small but becomes problematic for brands and agencies that are monitoring multiple locations.
How Does Reputation Builder Leverage Google Q&A?
As part of our Pro and higher plans we offer the ability to engage with the new Google Questions & Answers that appear on your brand page at Google.
Here is how Reputation Builder achieves this:
- Email alerts: Whenever we find a new question or a new answer on any of your locations, we will alert you via an email. We even notify you if the questions you reported to Google have been removed.
- Google Q & A Dashboard: We will provide the ability to see all of your locations’ question and answers in one place, simply, quickly and easily. You will be able to filter in numerous ways, to just focus on the particular locations or questions of concern.
- Multi-location workflow: Staying on top of Q & A is easy with our optimized workflow that allows you to quickly and easily respond to legitimate questions, report those that violate Google’s terms of service, and indicate to others in your work group that the job has been accomplished.
How Can The Google Q&A Report Benefit Me?
Google Q&A can appear directly on the front page of a Google brand search for every business with at least one question. If the question has at least one thumbs up (an up-vote) then the question can show directly in search. The question with the most up-votes is the one that will show. This can directly enhance your business’s reputation with crowd sourced affirmation.
Having questions on the business’s Google Knowledge Panel can ease the customer journey. By answering commonly posed questions the business can help potential customers make an informed and immediate decision.
Using Google Q&A, the business can clearly define what they do and do not offer. Time is saved for the business owner by reducing the number of unqualified customers making contact. Customers, on the other hand, save time by ensuring the potential business meets their needs.