There could be a few reasons why you are under the impression that your campaign tracking information doesn’t match up with the results from a Google search.
1. You could be seeing personalized results.
Google knows which sites you have visited and will rank those higher if it sees you tend to visit them often. To make sure you’re seeing non-personalized results, use an incognito browser in Chrome or a private browsing window in FireFox.
2. Did you set the location?
Search results will vary depending on where you are located. So, a person in Denver searching for “chicago plumbers” will see different results than a person in Chicago would see. To make sure our results are as accurate as possible, we geo-locate to the city before running the search. You can mimic this in Google’s settings by clicking “Search Tools” then the city name field.
3. We don’t include the local pack when we count the rank in organic results.
The local pack results come from a completely different database and are ranked by a completely different algorithm, so we count them separately. The blue links are organic and there aren't more than 10 per page.