There are a few different ways you can compare your business to competitors using the Local Citation Finder.
1. Top Ranking Businesses
When you run a keyphrase search, your results will include the Top 10 ranking businesses in your search area for your keyphrase, and their citation profile. If your business already appears in this list, you're able to use the "Compare" button to see how your citations stack up against the competitors. If your business isn't appearing, you can add yourself to the list, so that you can use the "Compare" button.
2. Using a Business Search
You can run a business search to compare your citation profile to that of a specific competitor.
When you're viewing the results, you should see that citations you already have are marked as a "Got It" status. Citations that the competitor has that you do not will not have a status.
3. Comparing Searches
From the Search Results tab, you can select multiple searches to compare results. This works best if you're comparing the same types of searches, keyphrase with keyphrase or business with business, but they can be mixed.
Select the searches you'd like to compare, then select "Compare" from the drop down menu, and click "Go". A comparison table will open.