When your business receives feedback, you can now apply custom tags to each customer. These tags will give you the ability to create unique widget codes to place a group of custom testimonials on the web page most relevant to their review. For example, if you provided air conditioning & heating services in Brooklyn, NY, and Queens, NY, you can create tags for each type of service, like “air conditioning” or “heating”, or area serviced, like “Brooklyn” or “Queens”. You can then create custom Testimonial Widgets for each tag, so that only reviews falling under the tag you select are displayed. Utilizing the tagging feature allows you to pair relevant customer comments with a specific service, product or areas served, to enhance your web pages.
Why is tagging helpful?
The widget includes rich snippet review notation, so those pages will have an opportunity to show in Google search with review stars. Review stars in the search results increase searcher click-through rates, even on pages that are lower in search results. Google has reported that including your review stars can lead anywhere from a 10% - 20% increase in click-through rates.
But the value of page specific testimonials goes beyond just enhancing your search results. By putting actual customer feedback on the web page relevant to a searcher’s interest, you can increase conversions of your website visitors.
There are three steps to the process:
- Adding tags to the customer feedback
- Generating the custom tag testimonial widget
- Placing the Tag Testimonial Widget on the page you want it to appear on
You can add tags directly upon uploading a bulk customer spreadsheet, or directly in the customer profile.
Once you have added tags to your customers, you can set up your Tagged Testimonials Widget (Settings > Testimonials Widget) . First, expand the General Testimonial Widget Embed Code, then enter the URL of your testimonial page and the anchor text you would like to use in your Tag Testimonial Widget to link to the testimonial page. Google requires that your location’s full set of testimonials be linked from the aggregate schema used in the widget.
Then, expand the Tag Testimonial Widget & Badge Embed Code section and choose + Create New Widget. This will allow you to name your new widget, select the tags included, and if you want to include a link to your feedback form.
Copy the code and place it on the page(s) you want to include it on. If you are using WordPress, be sure to do so using the WordPress Plugin.