Google released an update that displays “Reviews from the web” in the local listing knowledge panel. The Reputation Builder’s testimonial widget can help push the reviews featured on your company website to your Google knowledge panel.
The “Reviews from the web” picks up the rich snippet feature from the testimonial widget and the badge.
Add the testimonial widget to your website’s review/testimonial page.
You will need to add the testimonial badge to your website. The badge displays a smaller version of the widget to showcase your overall rating and number of testimonials, it also links to the page where your full testimonial widget is displayed.
The best place to display the badge on your site is the page that ranks (other than your homepage) when you do a Google search for your business. This is the page where you should display the badge on your website. This will typically be an “About Us” or “Contact Us” page.