You are able to set an email address for direct replies, so if the customer doesn't go through the feedback process, but replies directly to your email. By default, this will be the business owner's email address, but you are able to update this.
1. Log into your Whitespark account - https://accounts.whitespark.ca/sign-in - and launch Reputation Builder. Select the business you want.
2. Click Settings > Feedback settings, and locate the "Feedback Request Sender" email field. Enter the email you wish to use.
Tip! All initial feedback request emails come from email@example.com . Doing it any other way or adding more masking would be considered ‘spoofing’ and drastically decrease deliverability due to anti-spam measures that are in place across the web. For more information visit: http://en.wikipedia.org/wiki/Email_spoofing
If you are using a “Firewall”, “Microsoft Exchange Server” or if you are accessing the internet via a company network you may need to white-list emails from the Reputation Builder.
Reputation Builder Email Sender: feedback.reviewability.com
Reputation Builder dedicated Sender IP Address: 126.96.36.199